CL 4/7

Even though film was relatively new at the time, there had already been some strides in understanding how to craft emotionally compelling scenes. In fact, humans have thousands of years of experience already in applying emotional appeal and manipulation in order to achieve persuasion. Griffith, being the pioneer in film that he was, created specific techniques, expanding upon the discourse community of directing and film, within the filming and presentation of scenes to accentuate the acting, which in itself carried some emotional weight already. Between this newer discourse medium of film, some pop culture elements, and a safe assumption that audience members had interaction with these topics through other mediums (i.e. – newspapers, social interactions, etc.) multiliteracies made it possible for Griffith to push the limits of using emotional appeal for an argument to persuade. Storytelling is in fact the oldest discourse we know. Through the use of archetypes, dramatization, sometimes exaggeration, and metaphor one tries to convey morals, values, or a message. Receiving stories by oration or even in the format of a play, I believe there is more time for contemplation and critical thought about the underlying meaning and theme. However, with the advent of cinema, when presented visually, stories place the viewer in a susceptible and impressionable state more so than any other medium in my opinion. Therefore, Griffith used all the tools and techniques at his disposal extraordinarily well to compose the entirety of this film in a manner that the message resonated with the audience and inspired them to act upon that message.

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