CL 2/11

He claims the purpose is to explore the different ways of reading texts and self-presentation in interactive service work. (To differentiate between service and servitude)
Being literate means knowing the ins and outs of the food preparation and cooking process, what can be substituted and what can’t, being able to explain and know what the food is, knowing how to upsell certain items with “magic words”.
Through using linguistic devices like obfuscating descriptions, “magic words”, and menu items in other languages. This shifts the authority in the order process to the waiter allowing them to have more influence over which menu items are chosen.
Potential Readers – I think it’s mainly directed at colleagues though it could also be a general audience; people not involved in the service industry;
The Gap – there are materials that need to be reconsidered as discourse because they are being used as such. This also better portrays the skill set of service industry employees better when these materials are considered as discourse.

Jake’s Expanse